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/E Liquid






Bottle Size

E Liquid


It all depends on your device. Your coil resistance, wattage/voltage setting, and personal vaping habits are all factors in determining the strength of e-liquid you need. 

1) If you vape a sub-ohm coil (anything less than 1.0 ohms), you should start with 6mg or even 12mg. This will give you plenty of “throat hit” and flavour, but not too much nicotine to make it harsh on the throat. 

2) If you vape a 1.0-ohm coil or above, start with 18mg. This will give you a moderate throat hit and plenty of vapour. 

3) If you vape a mouth-to-lung tank or atomizer, start with 12mg or 18mg. MTL coil heads have a tighter draw, so you need less nicotine to get satisfaction from your vaping experience. 

4) Our Base Mix is 50% PG and 50% VG. If you use it, start with 6mg or 12mg. Otherwise, start with 18mg. 

5) For non-sub ohm tanks or atomizers, we recommend using our High VG eLiquid in either 3mg or 6mg. If you have a sub-ohm tank or would prefer higher nicotine, use 3mg or 6mg of High VG eLiquid. 

What are the PG and VG Ratios, and why should you care?

PG is a thinner liquid that mixes well with a variety of flavourings, extracts and provides a stronger throat hit. VG is thicker, sweeter tasting, and produces more vapour. In general, most vapers use e-liquid with a 50/50 PG/VG blend. Some prefer more VG than PG and some like more PG than VG. It’s a personal preference, though we typically recommend 2:3 levels of each if you’re switching from smoking to vaping. 

What is Vegetable Glycerin (VG) and how does it work?

VG is an organic compound that turns into vapour when heated. It is thicker than PG, so it’s important to use proper precautions when handling VG liquids if you’re making your e-juice at home. 

What is Propylene Glycol (PG)?

PG is made from petroleum and is thinner in consistency compared to VG. It’s also the primary ingredient in most vape juice. Because of this, it’s important to use proper precautions when handling PG liquids if you’re making your e-juice at home. 

What is “throat hit” and why does it matter?

Throat hit (or scratchiness) is the feeling that you get at the back of your throat when vaping, particularly on an empty stomach. This feeling is very important to some vapers, but not so much to others. The throat hit does depend on your PG/VG blend and nicotine strength. For example, higher levels of PG will give you more throat hits than lower levels of PG. 

What is “vapour production”?

Vapour production is the amount of visible vapour that is produced when you exhale. Vapour production depends on e-liquid strength (nicotine level), device wattage, airflow, and your vaping habits. For example, if you take long slow draws from your mod, you will produce less visible vapour than if you took short, quickdraws. 

Why do some flavours taste different when vaping?

You’re not imagining this! The different components of e-liquid (e.g., flavourings, extracts, and nicotine) affect both throat hit and vapour production. For example; Flavorings and extracts tend to give a stronger throat hit than straight PG or VG, so you may need to experiment with your PG/VG ratio when adding these components to your e-liquid. Nicotine affects both throat hit and vapour production, so choosing an e-liquid with a higher nicotine level (if you’re used to vaping lower strength liquids) will get you more throat hit and more visible vapour. 

What is “MAX VG”?

MAX VG is e-liquid made with 100% VG. It’s ideal for dripping with low resistance atomizers designed to handle thicker fluids, but you can use it with any kind of tank or atomizer with no problems. 

If you’re a sub-ohm vaper and use a MAX VG eLiquid, make sure that you have an atomizer designed to work with thick liquids.